Meta, which owns Instagram and Facebook, has announced a major expansion of its age verification technologies. The company is rolling out new AI-powered tools designed to determine whether the age stated in a user profile matches their real age. The main goal is to automatically move teenagers into dedicated “teen accounts” with built-in safety restrictions, even if they entered an adult date of birth.
The updated system analyzes not only the date of birth but also account behavior. AI reviews posts, comments, profile descriptions, and photo captions, looking for signals that may indicate a user’s real age. For example, the algorithms pay attention to mentions of school, grades, exams, graduation events, or birthdays.
Special focus is placed on visual content analysis. The AI evaluates photos and videos, assessing general physical indicators, including facial and body proportions, to estimate an approximate age category. Meta emphasizes that the system does not identify individuals and does not use full facial recognition.
The technology works in a comprehensive way, covering multiple content formats – posts, videos, live streams, and community activity. If the system concludes that an account belongs to a minor, several outcomes are possible: the profile may be temporarily deactivated, the user may be asked to verify their age, or the account may be deleted if no verification is provided.
The company has also simplified the process for reporting suspicious accounts. Part of the moderation is now handled by AI models, which Meta says enable faster and more accurate decisions.
At the same time, Meta continues to expand its teen accounts system – special profiles with basic safety restrictions. These accounts limit who can contact teenagers and filter the content they can access.
The automatic teen detection system is already active on Instagram in the United States, Australia, Canada, and the United Kingdom. Meta is now expanding it to 27 European Union countries and Brazil. For the first time, the system will also be introduced on Facebook in the United States. Further rollout is planned for the UK, the EU, and other regions worldwide.
The company is also increasing parental involvement. In the United States, parents will begin receiving notifications on Facebook and Instagram with instructions on how to verify a child’s age and why it is important to provide accurate registration data.
Meta is also promoting Family Center tools, which allow parents to manage teens’ digital activity, adjust safety settings, and monitor platform usage time.
If a user tries to change their age from under 18 to adult, the system will require additional verification, including documents or AI-based age estimation tools.
The company acknowledges that solving age verification independently is extremely difficult. Therefore, Meta is increasingly advocating for shifting age verification to the level of app stores or operating systems. The idea is that platforms like the App Store would pass already verified age data directly to applications.
According to Meta, this would create unified safety standards across digital services and reduce the need for separate age checks in every app. At the same time, it could become one of the biggest steps toward a global digital identity framework.
The story around age verification clearly shows how quickly the architecture of social networks is changing. Platforms that once focused on openness and free access are now moving toward stricter user identification, automated content control, and algorithmic assessment of age, behavior, and risk levels.
And as artificial intelligence becomes more deeply embedded in these processes, the question becomes increasingly relevant: where is the line between digital safety and the total analysis of users’ private lives.
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