?Google has officially announced the Pixel 10 smartphone series, with a strong focus on artificial intelligence. The new lineup includes several models: the base Pixel 10 starting at $799, Pixel 10 Pro for $999, and the flagship Pixel 10 Pro XL with a larger screen and 256GB of storage for $1199.
Special attention is given to the foldable Pixel 10 Pro Fold with an 8-inch display. The device starts at $1799, clearly positioned by Google as a premium product for those seeking both innovation and mobility.
A New Level of Performance
All devices are powered by the Tensor G5 processor — Google’s first chip designed exclusively for AI tasks. It is optimized to work with the Gemini Nano model, enabling smartphones to perform “smart tasks” faster and with lower energy consumption.
Key AI Features
Google emphasizes integrating AI into everyday scenarios:
- Magic Cue — contextual suggestions in Gmail and other services; for example, during a call to an airline, the system instantly shows flight details.
- Gemini Live — AI analyzes the screen and interacts about its content in real time.
- Visual Overlays — object recognition through the camera: from road signs to nearby stores.
- Camera Coach — photo tips, automatic selection of the best shots, and combining images.
- Auto Best Take — up to 150 frames per second with subsequent creation of the “perfect” photo.
- Ask Photos — AI-assisted photo editing, from lighting adjustments to object removal.
- Voice Translate — live call translation with voice mimicry; supports over ten languages including Ukrainian, French, and Japanese.
- Take a Message — intelligent transcription of missed calls with guidance for follow-up actions.
Special attention is given to the C2PA standard, built into the Pixel 10, which allows verifying if photos were edited using AI. This is Google’s step toward combating disinformation and deepfakes.
Subscription and Ecosystem
Each Pixel 10 owner receives a one-year Google AI Pro subscription ($19/month). It includes additional Gemini features, expanded storage, and priority access to the company’s experimental products, including NotebookLM and Veo 3.
? Context and Competition
The Pixel 10 launch aligns with Google’s strategy to strengthen its presence in the AI device market. In May 2025, at Google I/O, the company showcased an image, video, and film generator, an updated translator for Google Meet, and other tools directly related to the new smartphone lineup.
Analysts note that the Pixel 10 could become a serious competitor to Apple and Samsung. While the former focus on design and ecosystem, Google aims to secure the “AI in your pocket” niche, turning the smartphone into a full-fledged assistant rather than just a communication device.
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