? The artist Beeple staged a show that made critics simultaneously grab their heads and pull out their phones for stories. At Art Basel in Miami he presented a large-scale and deliberately provocative installation that became one of the most discussed events of the fair.
The work is titled “Common Animals”. It is a series of four-legged robots that resemble robot dogs from science fiction, but with one important detail: each one has a hyper-realistic mask of celebrities from the world of technology and art. In the pavilion you can see “dogs” with the faces of Elon Musk, Jeff Bezos, Mark Zuckerberg, Andy Warhol and other figures who, according to Beeple, shape the modern visual and technological landscape.
The masks were created by legendary special effects master Landon Meier. That is why the feeling from them balances somewhere between the icy “this is creepy” and the hypnotic “I can’t look away”. The robots move around the space, interacting with visitors: they scan them, record short videos, and then “spit out” or, as some media put it, “poop” small paper prints. Some of these mini-works contain codes that allow you to claim a free NFT, adding another layer to Beeple’s game – a transition from physical absurdity to digital.
The installation, according to the author, is dedicated to the power of techno-billionaires and large platforms that today determine which images society sees, how visual trends form, and why algorithms become more influential than artists. Beeple emphasizes that a person increasingly behaves like a “common animal” inside these digital ecosystems, moving along routes built by invisible recommendation systems.
? A separate point of curiosity is that all robot dogs have already found their buyers. Collectors instantly snapped up the works, anticipating at least resonance and at most another breakthrough at the intersection of contemporary art and digital technology.
More videos, including footage of creating the masks and the robots themselves, are available on Instagram Oninvest
A video fragment of this presentation can be viewed in our Telegram channel
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