💰 Apple pays Google 1 billion dollars for using the Gemini technology, and Google in return puts down 20 billion dollars to remain the default search engine on the iPhone. At first glance, it looks like a battle of titans: Apple versus Google, two giants in constant conflict. But in reality, it’s more like friendship through competition — when two rivals find it more convenient to stay close than to fight alone.
In the world of major corporations with trillion-dollar capital, competition often resembles a chess game, where pieces move and interact, and the real wins go to those who can think several moves ahead.
Microsoft has invested over 13 billion dollars in OpenAI. It has its own AI models, but staying close to OpenAI is more profitable than trying to pull the entire market alone. It’s like having a small but very powerful engine next to a supercar: sometimes it’s better to ride together than to try to win the race alone.
Amazon, despite having its own AWS cloud, runs part of its internal services on Microsoft Azure infrastructure. Why? Because it’s faster and more convenient. In the tech world, sometimes it’s easier to borrow someone else’s tools than to reinvent the wheel.
Even direct competitors can be partners.
iPhone and Galaxy openly compete in the smartphone market, but Apple buys millions of displays from Samsung because Samsung’s quality and production capacity remain unrivaled. It’s like neighbors arguing over territory but building a fence together so that no one gets less.
The TSMC factory produces chips for AMD, Nvidia, Apple, and Qualcomm simultaneously. All these companies compete, but they depend on one supplier. The reality of the tech world is this: sometimes you compete in the storefront but use the same resources in the back room.
Netflix and Amazon Prime Video also compete in the streaming market, but all of Netflix runs on AWS servers. Why? Because Amazon’s infrastructure is simpler, more reliable, and faster. Sometimes the best competitor is your irreplaceable partner — it’s just not something companies put in press releases.
The conclusion is simple: in technology, there is no strict boundary between “us” and “them.” Large companies can conflict in one area and cooperate in another, and those who act flexibly win. Competition is more often a performance, while real strength lies in the ability to combine rivalry with mutual benefit.
📌 The winner is not the one who fights alone, but the one who knows how to build complex relationship networks, use the opportunities of even the most obvious competitors, and turn them into a tool for their own growth.
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