⌛ Today’s crypto market lives by the laws of accelerated time. Many projects don’t even have time to mature before they are forced to “rebirth” under a new trend. Those who built NFTs in 2021 moved to DeFi in 2022, then to AI agents in 2023–2024, and are now eyeing prediction markets. This isn’t vanity or fashion — it’s a survival mechanism. In an industry where capital and attention move faster than engineers can write code, stability becomes a luxury.
The modern crypto market follows a short cycle: “narrative → capital → death.” On average, it lasts only about 18 months. First, a new narrative emerges — a fresh idea capable of attracting investors’ attention. Then the money pours in, building activity surges, and within 6–9 months dozens of projects appear. But as soon as the excitement fades, capital leaves, attention shifts, and the sector deflates instantly. To survive, startups must pivot quickly.
Meanwhile, real infrastructure takes 3–5 years to mature — but who’s willing to wait that long when investors decide a topic is “outdated” after just a year? In crypto, aging happens faster than biologically: a project still working on a 2023 idea is seen as “ancient” by 2025.
Another reason lies in the nature of venture capital itself. Investors prefer funding “hot” ideas rather than finished products. A completed project is a risk — its limitations are already known. But an idea wrapped in elegant language maintains the illusion of infinite potential. That’s why many founders consciously pivot to whatever trend is fashionable, aiming to raise quick funds and exit before it becomes clear the product doesn’t actually work.
Historically enduring projects like Bitcoin and Ethereum were built outside the cycles of hype. Their creators didn’t chase trends or fast investments — they designed architectures meant to last for decades. Today, that approach is nearly impossible. The flow of information is so fast that an idea you’ve spent three years building can be copied and re-released by competitors in three months. Code quality no longer determines success — the winner is the one who tells the story first and captures attention.
Thus, a strange paradox emerges: the crypto market rewards not building, but rebooting. Success goes to those who rebrand in time, not those who lay the foundation. As a result, the industry produces not stable ecosystems but endless waves of ideas, each living about a year and a half before dissolving into the next.
Can anything lasting be built under such conditions — or is the crypto industry doomed to remain a factory of narratives forever?
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