The New Guardian of the Fabergé Legend

? Sergey Mosunov, a well-known entrepreneur from Nizhny Novgorod now living in the United Kingdom, has acquired the iconic jewelry house Fabergé for $50 million. Previously owned by British company Gemfields, the brand will bring Gemfields $45 million upon the deal’s closure at the end of August, with the remaining amount to be paid quarterly as royalties. The new owner will be SMG Capital, an American company controlled by Mosunov.

According to CEO Sean Gilbertson, the sale marks the conclusion of a strategic review of Fabergé’s business, initiated by Gemfields at the end of 2024 after facing “significant challenges.”

“Today’s deal marks the end of an era for us. The British mining company is now a more compact and focused investment proposition,” Gilbertson noted.

Fabergé’s history dates back to the first half of the 19th century in the Russian Empire, when the Fabergé family began its jewelry business. The company flourished in the second half of the century under Carl Fabergé, who transformed jewelry into true works of art, creating treasures for the imperial family.

The first famous Easter egg was crafted in 1885–1886 at the request of Emperor Alexander III for his wife, Maria Feodorovna. From then on, Fabergé was awarded the honorary title of “Jeweller by special appointment to the Imperial Crown” and fulfilled orders for the House of Romanov until the revolution.

Sergey Mosunov said it was “a great honor to become the custodian of such an outstanding and world-renowned brand.” He emphasized that the company will continue its traditions, focusing on jewelry, accessories, and watches, while maintaining Fabergé’s high standards of quality and exceptional craftsmanship.

✨ The revival of the brand in the hands of a modern investor is a sign of respect for its historical roots and the timeless value of true jewelry artistry.