Tether Is Ready to Invest Billions in Juventus

Tether has made a move that would have been hard to imagine just a few years ago: the issuer of the world’s largest stablecoin, USDT, has submitted a bid to purchase the legendary Italian football club Juventus. This is not about a minority stake or symbolic sponsorship, but about full control of the club, with readiness to invest billions of dollars of its own funds.

Crypto Enters Big Football

According to available information, Tether has sent an official offer to Exor, the holding company that controls 65.4% of Juventus’ share capital. The company proposes to buy out Exor’s entire stake and, after obtaining regulatory approvals, to conduct a mandatory public tender offer to acquire the remaining shares at the same price. The transaction is planned to be financed entirely from Tether’s own capital, without borrowed funds or complex financial structures.

If the deal goes through, it will become one of the largest acquisitions in the history of football by a cryptocurrency company. At the same time, it will be a signal to the market that Tether no longer wants to remain merely a “stablecoin printing machine,” but intends to play for the long term and on a large scale.

Juventus Is Not in Its Best Shape, but Has a Great Name

Tether’s interest in Juventus looks especially symbolic against the backdrop of the club’s current situation. The Turin team is going through a difficult period: financial pressure, sporting instability, reputational blows, and the need to reboot its development strategy. At the same time, the Juventus brand remains one of the most recognizable in world football, with a multi-million fan base, a history of victories, and a global media presence.

For an investor with a long-term horizon, this is a classic case: a strong brand, temporary problems, and potential for recovery. The old football principle “form is temporary, class is permanent” is quite appropriate here.

The Personal Factor: Ardoino and Juventus

Tether CEO Paolo Ardoino does not hide that for him this deal is not just business.
“For me, Juventus has always been part of my life,” he admitted, emphasizing that he grew up with the team and from childhood watched the club go through victories and defeats while preserving dignity and character.

According to Ardoino, it was through Juventus that he learned the values of loyalty, resilience, and responsibility. And these are precisely the qualities he sees as common to both the club and Tether. Juventus, for him, is a symbol of Italian excellence, built over generations through hard work, ambition, and the loyalty of fans. At Tether, he says, a similar philosophy prevails: patience, independence, and a focus on long-term sustainability rather than short-term gain.

Money, Plans, and Commitments

If the deal is completed, Tether is ready to invest up to €1 billion in the development of the club. These funds may be directed toward strengthening the squad, developing infrastructure, youth programs, digital projects, and expanding the brand’s global presence.

Ardoino emphasized that the company’s goal is not simply to own the club, but to make a real contribution to its future, support top-level sporting performance, and help Juventus adapt to a rapidly changing global sports and media landscape. Simply put, to make the club competitive not only on the field, but beyond it as well.

Tether’s Strategy: Beyond Stablecoins

The deal with Juventus fits well into Tether’s strategy of business diversification. The company has long emphasized its strong financial position, solid balance sheet, and focus on real assets and long-term investments. Entering football is not only about prestige, but also about access to a huge audience, global media, and new formats of engagement with fans.

At the same time, Ardoino specifically noted that the offer was made “with humility and a deep sense of responsibility” — toward the club, its fans, and its historical legacy. According to him, the story of Juventus is far from over, and the next chapters may be written with strength, continuity, and ambition.

Conclusion

If the deal is approved, the market will see a rare example of a cryptocurrency company becoming the owner of one of Europe’s most famous football clubs. For Tether, this is a step into the world of traditional assets with a century-long history. For Juventus, it is a chance for financial stability and a strategic reboot.

And for the football world, it is another reminder that new money comes where there is history, emotion, and millions of loyal fans — even if that money comes from the blockchain.