The year 2026 on the markets has started with an unexpected leader. While investors continue to discuss the US and Europe, South Korea is confidently taking the lead. The Kospi index has already gained about +25% year-to-date, while the largest ETF on the Korean market, EWY, has risen roughly +27%. For a developed economy, this is an extremely strong start, more reminiscent of a technological surge than a normal recovery after the volatility of recent months.
Growth drivers — Samsung and SK Hynix
The main driver of growth is the tech giants Samsung and SK Hynix. Their shares have jumped approximately +40%, and this is not just a hype effect. The reason is fundamental: the memory market is becoming a strategic center of the global economy again. These companies produce key components for data centers that power the new wave of artificial intelligence.

Today, AI is no longer just a buzzword or a fancy investor presentation; it is real infrastructure. Nvidia, Microsoft, and other major players are expanding computing capacity, which means demand for high-performance server memory is growing. In this chain, South Korea holds a dominant position, so global capital is flowing here actively.
Investors view the Korean market as a “cleaner” bet on the AI boom: not through software or apps, but through hardware and fundamental technologies without which the entire industry cannot scale. This makes Kospi’s growth particularly indicative — it reflects not only local optimism but also a global trend.
The market ignores risks
Of course, risks remain. Possible US tariff restrictions, rising component costs, and supply chain pressures exist. But the market is currently ignoring these threats because the demand for AI infrastructure outweighs most short-term concerns.
Kospi has already risen above 5,200 points, and analysts increasingly talk about the potential for it to reach 6,000, and if the momentum continues, even 7,000–7,500. This makes South Korea one of the most interesting bets for the 2026 tech cycle.

For investors, this looks like an opportunity to gain exposure to the AI trend not only through American companies but also through the Asian tech base. South Korea is becoming one of the main beneficiaries of the AI era — and the market is already pricing this in confidently.
Conclusion:
South Korea has unexpectedly started 2026 as one of the main winners of the global AI trend. Kospi’s growth is not just a local spike; it reflects that artificial intelligence is moving from being an “idea” to becoming an industry. And industry requires chips, memory, and data centers.
In this chain, Korea today holds a key position. If the market continues to value AI as a long-term transformation, the South Korean tech sector could become one of the strongest stories of the year.
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