YouTube is rolling out payments in the PYUSD stablecoin for U.S. content creators — a new step in monetization.
The leading video platform has taken a step toward integrating cryptocurrency tools, allowing U.S. creators to receive rewards in PYUSD, a stablecoin issued by PayPal. According to PayPal’s head of crypto, May Zabaneh, speaking to Fortune, the feature is already available to users in the U.S. and will serve as an alternative to traditional bank and electronic payments.
Neal Mohan, CEO of YouTube, in September.Kevin Mazur—Made on YouTube 2025/Getty Images
A Google representative, YouTube’s parent company, confirmed the launch of the new option, noting that PYUSD support has been integrated into the platform’s existing infrastructure. Specific details regarding conversion or payout limits have not been disclosed, but it is known that YouTube continues to use PayPal for payments to contractors and freelancers, making the introduction of the stablecoin a relatively straightforward step.
In early Q3 2025, PayPal expanded the capabilities of its platform, allowing payment recipients to choose payouts in PYUSD. YouTube, as a PayPal client, quickly adapted this feature for creators receiving a share of advertising revenue. The main advantage of this solution, according to Zabaneh, is that YouTube does not interact directly with the blockchain — PayPal handles all technical and operational tasks, ensuring transparency, security, and compliance with regulatory requirements.
Experts note that YouTube’s interest in stablecoins reflects a broader trend among tech giants: companies are gradually integrating digital tokens into payment and financial services, driven by increased regulation and commercial interest in new settlement tools. For content creators, this opens additional opportunities for international monetization, speeds up payout processes, and reduces fees compared to traditional methods.
PYUSD became PayPal’s first stablecoin, launched in 2023, and by 2025 its market capitalization approached $4 billion, according to CoinMarketCap. The token is already used within PayPal and Venmo ecosystems, as well as for transactions between businesses and users, making it a sought-after tool for the digital economy.
Foto www.cryptotimes.io
YouTube’s addition of PYUSD payouts is not Google’s first experiment with the stablecoin. Previously, Google Cloud confirmed the ability to receive payments from clients in PYUSD, indicating gradual testing of crypto tools within the company’s corporate ecosystem.
Thus, integrating the stablecoin into YouTube demonstrates growing trust in cryptocurrencies among major tech companies and serves as an example of how blockchain and digital tokens are gradually entering everyday financial processes, offering new monetization formats and expanding opportunities for content creators.
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