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Nvidia heats up, retail cools down: where will the market move?

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Nvidia heats up, retail cools down: where will the market move?

📊 The current rise in futures is indeed related to a strong Nvidia report (covered here), but analyzing the situation in isolation from the overall background is a mistake. Nvidia became the trigger, but the fundamentals are much more complex.

Nvidia heats up, retail cools down: where will the market move?

Technology sector

Artificial intelligence remains the main growth engine, and this role is currently undisputed. However, signs of overheating are starting to appear here. Hyper-scalers’ capital expenditures are growing at such a pace that the question increasingly arises: how long can businesses sustain this level of investment? The ultra-fast growth of server capacity requires checking whether the AI euphoria is turning into a classic bubble based on expectations rather than real profitability.

Consumer sector

Next in line is the Walmart report, which will provide an important clue about sentiment ahead of the holiday season, traditionally defining the fourth quarter. Home Depot has already revised forecasts downward, Target expects further sales declines, while Lowe’s unexpectedly showed resilience, but one example does not change the overall picture. Consumers have become more cautious: inflation has slowed but budget pressure remains, and many households’ credit metrics are deteriorating.

Nvidia heats up, retail cools down: where will the market move?

Macroeconomic background

Today, the September employment report is released, with an expected increase of about fifty thousand jobs. This is not just statistics for the record — it is a key indicator that the Fed considers when making the December rate decision. Currently, the probability of a rate cut is around 50%, meaning the market is essentially in a state of uncertainty. Any deviation from the forecast can sharply change sentiment.

Investor Takeaways

Conclusion for investors
The market is currently in a fragile equilibrium: on one side — strong growth in the technology sector fueled by AI, on the other — weakness in consumer demand and lack of clear guidance on the Fed rate. This combination makes the market sensitive to any news and reports.

Technology continues to lead the market, but it is wiser to maintain diversification and remember that even the strongest growth does not eliminate the possibility of a correction.


Retail remains the main indicator of economic health. The Walmart report can set the tone for the coming weeks.


Energy and oil sectors are supported by geopolitical factors and steady demand from infrastructure projects. Ignoring this segment is not advisable.

Nvidia heats up, retail cools down: where will the market move?

💡 Strategy

In the short term, volatility will remain high until the employment data and the Fed’s subsequent decision are released. This is a case where the market moves from one report to the next.

In the long term, AI, data centers, and energy infrastructure remain key growth points. However, it should be considered that any movement driven by hype will eventually return to more moderate valuations, so the risk of correction remains high.

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