🐰 The creator of Labubu has stormed into the top 100 richest people in the world, according to Forbes. This is the story of how a toothy toy with “bunny ears” turned an entrepreneur into a billionaire.
“It’s quite unusual for a product related to comics or toys to cross cultural barriers and gain popularity both among Asian consumers and Western celebrities,” notes Deutsche Bank analyst Jesse Xu.
Who is Wang Ning
Wang Ning is the founder of the Chinese company Pop Mart, known for its collectible “blind box” toys. The brand’s most iconic character is Labubu: a small creature with big ears, a sly smile, and a fanbase spanning the globe. The character was created by Hong Kong artist Kasing Lung in collaboration with Pop Mart in 2015.
Financial Rise
- Wang Ning’s net worth is estimated at $27.5 billion.
- In 2025 alone, his wealth increased by $20 billion — a pace that even many tech magnates can’t match.
- In Bloomberg’s global billionaire ranking, he now ranks among the top 100 richest people in the world.
The Labubu Phenomenon
Pop Mart toys are sold as “blind boxes”: buyers don’t know which figure they will get. The element of surprise turned the process into a game of chance, and rare figures began reselling on the secondary market for tens to hundreds of times their original price.
Labubu became a cult character among youth in China, Japan, Korea, and even Europe. Millions of people share unboxing and collection videos on fan forums and TikTok.
Pop Mart as a Business Empire
- The company is already listed on the Hong Kong Stock Exchange and valued in the tens of billions of dollars.
- Pop Mart is expanding beyond Asia, opening stores in London, Paris, and Los Angeles.
- Sales grow at double-digit rates, and Pop Mart shares are among the best-performing in the entertainment and retail sectors.
Why it Matters
Wang Ning’s story shows that today, pop culture and collectibles can generate as much money as technology or oil. A toy sitting on a teenager’s shelf can be part of a multi-billion-dollar industry.
⚡️ Ironically, the “billionaire with ears” has surpassed many industrial and financial titans, building an empire literally on fans’ love for cute figures.
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