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Google breathes easier, gold shines, Fed prepares Beige Book

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? Market dynamics as of 03.09.2025

U.S. index futures are moving in a narrow range after a tense session yesterday. Trading closed in the red as bond sell-offs intensified and the 10-year Treasury yield jumped to 4.28%, pressuring equities and increasing investor caution.

Key drivers:

Google (GOOGL)

  • A federal court issued an antitrust ruling but without radical measures:
  • the company won’t have to sell Chrome or Android;
  • restrictions apply only to exclusive contracts and transparency requirements. This came as a relief: the market expected harsh sanctions, but Google essentially got off with a “slap on the wrist.” Shares rose 5–8% after hours, lifting the entire tech sector. Apple (AAPL) also gained, as the ruling signaled regulatory leniency toward big tech.
  • Kraft Heinz (KHC)
    Shares fell −7% after news of a business split, raising concerns about margins and competition.
  • PepsiCo (PEP)
    Received a $4B investment from Elliott Management, pushing shares +1.1% higher. Analysts see this as a catalyst for cost optimization and long-term growth.
  • Salesforce (CRM)
    Earnings are due after the close. Investors are watching whether CRM can sustain growth amid a potential slowdown in the AI boom.
  • Dollar Tree (DLTR)
    Focus remains on the turnaround strategy. The report will show how well the chain is adapting pricing and store management under high inflation.

Gold
Futures broke a new all-time high above $3,590/oz.

Support factors:

  • tariff risks;
  • demand for safe-haven assets;
  • central bank buying. Analysts stress that gold is not just reacting to short-term risks — it is strengthening a long-term uptrend supported by a weaker dollar and rising institutional interest.

Fed Beige Book
Due out today, providing a fresh snapshot of the U.S. economy ahead of the September FOMC meeting.

Key questions:

  • how tariffs are influencing inflation;
  • whether there are signs of economic slowdown;
  • how businesses assess demand and employment prospects.  Investors will be looking for clues on whether the Fed will maintain its hawkish stance or signal readiness to soften its rhetoric.

Takeaway:
Markets remain cautious:

  • Salesforce and Dollar Tree earnings will set the tone for tech and retail;
  • Google’s relief ruling eased IT-sector tensions;
  • gold confirms its safe-haven dominance;
  • Beige Book will serve as a critical guide ahead of the September Fed meeting.

? Investors should brace for volatility: the mix of record-high gold, rising bond yields, and a soft Google ruling may drive unusual market moves in the coming days.

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