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Google breathes easier, gold shines, Fed prepares Beige Book

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Google breathes easier, gold shines, Fed prepares Beige Book

📅 Market dynamics as of 03.09.2025

U.S. index futures are moving in a narrow range after a tense session yesterday. Trading closed in the red as bond sell-offs intensified and the 10-year Treasury yield jumped to 4.28%, pressuring equities and increasing investor caution.

Key drivers:

Google (GOOGL)

Google breathes easier, gold shines, Fed prepares Beige Book
  • A federal court issued an antitrust ruling but without radical measures:
  • the company won’t have to sell Chrome or Android;
  • restrictions apply only to exclusive contracts and transparency requirements. This came as a relief: the market expected harsh sanctions, but Google essentially got off with a “slap on the wrist.” Shares rose 5–8% after hours, lifting the entire tech sector. Apple (AAPL) also gained, as the ruling signaled regulatory leniency toward big tech.
  • Kraft Heinz (KHC)
    Shares fell −7% after news of a business split, raising concerns about margins and competition.
Google breathes easier, gold shines, Fed prepares Beige Book
  • PepsiCo (PEP)
    Received a $4B investment from Elliott Management, pushing shares +1.1% higher. Analysts see this as a catalyst for cost optimization and long-term growth.
Google breathes easier, gold shines, Fed prepares Beige Book
  • Salesforce (CRM)
    Earnings are due after the close. Investors are watching whether CRM can sustain growth amid a potential slowdown in the AI boom.
Google breathes easier, gold shines, Fed prepares Beige Book
  • Dollar Tree (DLTR)
    Focus remains on the turnaround strategy. The report will show how well the chain is adapting pricing and store management under high inflation.
Google breathes easier, gold shines, Fed prepares Beige Book

Gold
Futures broke a new all-time high above $3,590/oz.

Support factors:

  • tariff risks;
  • demand for safe-haven assets;
  • central bank buying. Analysts stress that gold is not just reacting to short-term risks — it is strengthening a long-term uptrend supported by a weaker dollar and rising institutional interest.

Fed Beige Book
Due out today, providing a fresh snapshot of the U.S. economy ahead of the September FOMC meeting.

Google breathes easier, gold shines, Fed prepares Beige Book

Key questions:

  • how tariffs are influencing inflation;
  • whether there are signs of economic slowdown;
  • how businesses assess demand and employment prospects.  Investors will be looking for clues on whether the Fed will maintain its hawkish stance or signal readiness to soften its rhetoric.

Takeaway:
Markets remain cautious:

  • Salesforce and Dollar Tree earnings will set the tone for tech and retail;
  • Google’s relief ruling eased IT-sector tensions;
  • gold confirms its safe-haven dominance;
  • Beige Book will serve as a critical guide ahead of the September Fed meeting.

💡 Investors should brace for volatility: the mix of record-high gold, rising bond yields, and a soft Google ruling may drive unusual market moves in the coming days.

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