MercadoLibre is the largest company in Latin America specializing in e-commerce and fintech. Founded in Argentina in 1999, it is often called the “Latin American Amazon,” as it operates a marketplace where millions of users buy and sell goods across the region.
In addition to online retail, MercadoLibre actively develops financial services through its MercadoPago platform — offering electronic payments, small business loans, mobile wallets, and other tools, making the company’s ecosystem comprehensive. This approach allows MercadoLibre not only to sell products but also to retain users within its platform, creating a network effect.
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