✈️ Booking Holdings, the company behind brands like Booking.com, Priceline, and Kayak, continues to show steady growth following a strong quarterly report and positive forecasts for 2025.
- Annual sales (2021): $76.6 billion
- Number of employees: 19,500
- Official website: bookingholdings.com
The company’s shares have closed in the green for five consecutive trading sessions, breaking key technical levels — the 21- and 50-day moving averages. Currently, the stock is approaching a buy zone around $5,839.41, potentially signaling the start of a new upward trend.
Financial performance looks impressive. In Q2 2025, the company’s revenue and profit exceeded analyst expectations. The forecast for the current year also appears confident: EPS is expected to grow 19%, and revenue to increase 11%, reaching $26.36 billion. Most of the revenue comes from the European market, reducing dependence on volatile U.S. demand and partially shielding from American economic fluctuations.
From a technical perspective, the stock chart forms a Flat Base pattern — a classic base before a potential strong upward move. According to market analysts, the current stock rating is 94 out of 99, making Booking Holdings one of the sector’s top performers. The stock strength score is 83 out of 99, indicating growing investor support.
However, risks cannot be ignored: volatility in U.S. demand, along with general macroeconomic and geopolitical uncertainty, may pressure the travel industry. Nevertheless, with a strong financial base and strategic presence in Europe, the company appears resilient even in turbulent times.
From a trading strategy perspective, the key entry zone is around $5,840, with a stop-loss level at $5,500. Potential upside targets range from $6,300 to $6,500.
Conclusion:
Booking Holdings remains one of the most promising players in the online travel segment. Strong fundamentals combined with a positive technical picture make it an attractive option for investors looking for an entry point during a potential buy-zone breakout.
✈️ By the way!
Thailand plans to give away 200,000 free airline tickets for foreigners.
Authorities intend to cover this number of domestic flights for international travelers arriving in the country. The program will run from September to November 2025.
Travelers presenting an international flight ticket to Thailand will be eligible for one free round-trip domestic flight with baggage up to 20 kg. Six airlines are participating: Thai Airways, Thai AirAsia, Bangkok Airways, Nok Air, Thai Lion Air, and Thai Vietjet.
The initiative is currently awaiting cabinet approval. Ironic twist: one wonders if they plan to “give away” the crime problem to tourists for free as well?
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