🧱 While some companies struggle with “liquidity crises”, others are buying billions worth of Bitcoin. Holding BTC as a treasury asset is no longer just MicroStrategy’s thing. From Japanese conglomerates to Spanish coffee chains – more companies are moving part (or all) of their reserves into digital gold. What’s going on?
MicroStrategy: the classic
The flagship of this movement is MicroStrategy (now simply Strategy). With over 592,000 BTC on its balance sheet, Michael Saylor shows no sign of slowing down. In his words, Bitcoin is “digital property on the best land on Earth”. In profit? Absolutely. This year alone, the company’s unrealized profit has grown by $22 billion.
Metaplanet: Japan joins the game
Quietly but boldly – Japan’s Metaplanet is now in the top 5 public BTC holders. Recently they acquired 1,005 BTC, bringing their total to 13,350 BTC. The company’s stock surged, and media have dubbed it the “Japanese MicroStrategy”.
Trump Media: Bitcoin, of course
Everything Trump touches either collapses or goes viral. Trump Media & Technology Group plans a buyback and BTC investment of up to $400 million, part of a broader $2.5 billion strategy.
Bitcoin with coffee: Vanadi Coffee
Spanish café chain Vanadi Coffee decided good taste isn’t just about arabica. Its board approved up to €1 billion in BTC investments and already bought 20 BTC. From latte to laser eyes? Looks like it.
Bitcoin Treasury Corp & SolarBank
Canada isn’t missing out. Bitcoin Treasury Corp bought 771 BTC, planning to use it not only as a reserve but also for lending and liquidity. SolarBank is integrating BTC into its energy portfolio.
London & Oslo: small caps, bold moves
At least 9 small-cap UK-listed firms (from Bluebird Mining to Tao Alpha) are now BTC holders. In Oslo, Green Minerals saw a 164% stock surge after simply announcing a BTC treasury strategy.
📊 Clear trend
In 2025, companies already hold more than 819,000 BTC – nearly 4% of the capped total supply. For some, it’s a hedge against inflation. For others – a PR move to boost valuation and attract investors.
Conclusion:
Bitcoin on the balance sheet is no longer wild or weird – it’s a business strategy. Some hedge, some hype, but one thing is clear: treasury strategies are increasingly written not in ink, but in satoshis.
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