A Separate “Treasury” to Rescue the TRUMP Memecoin

? A new chapter is unfolding around the TRUMP memecoin, launched by supporters of the former U.S. president — this time involving big money and an attempt to institutionalize the token’s rescue.

According to Bloomberg, Fight Fight Fight LLC, a company linked to Donald Trump’s close circle and previously responsible for issuing the TRUMP token, is preparing a large-scale project to create a Digital Asset Treasury — a digital “treasury” aimed at stabilizing the token’s price and buying back the depreciated memecoin.

Preliminary data suggests that the initiative aims to raise between $200 million and $1 billion. The funds are expected to form a pool that will purchase TRUMP tokens from the market to support liquidity and restore investor confidence.

Currently, the token trades around $7.5, nearly 90% below its all-time high of $73.

Only about 20% of the total token supply is currently in circulation. The remaining 80% has yet to be released to the market. The current market capitalization of TRUMP is estimated at $1.5 billion, while its fully diluted valuation (FDV) stands at $7.5 billion, revealing a significant gap between active trading volume and the project’s potential valuation.

The initiative is led by businessman Bill Zanker, a longtime associate of Donald Trump who has previously collaborated with him on educational and media ventures. Zanker is best known as the co-founder of Trump University and other Trump-branded projects.

So far, there has been no official confirmation of these plans: the company has not released detailed documentation or disclosed the terms of fundraising. However, Bloomberg sources indicate that this is an attempt to create the first-ever “digital stabilization fund” — an analogue of a traditional treasury, but for digital assets.

The idea is to combine the political loyalty of Trump supporters with the interest of crypto investors who view the TRUMP token not just as a speculative asset but as a symbol of a broader movement. Since launch, the token has gone viral, but as noted above, it has lost about 80% of its value in recent months, triggering panic among holders and raising doubts about its survival.

The creation of the Digital Asset Treasury could mark a step toward formalizing the project — a sort of attempt to “rescue” the token and give it long-term stability. The crypto community remains divided: some see it as a political PR move, while others view it as an early form of memecoin regulation, where digital assets are backed by real financial structures.

It remains unclear who exactly will invest in the Digital Asset Treasury and whether the initiative will gain support from major funds. But the very fact that a quasi-treasury with multimillion-dollar backing is forming around a memecoin shows how deeply the concept of “tokenized politics” has taken root in the American financial and media landscape.

? If the project goes ahead, it could set a precedent — the first time a memecoin effectively gains its own “mini-treasury,” capable of influencing the market like a digital central bank.