Samsung has officially announced the date for the Galaxy S26 presentation and opened pre-orders for the new flagship devices, a highly anticipated announcement for brand fans and the mobile technology market in general. The company shared this news in a press release.
The Galaxy Unpacked event will take place on February 25, 2026, in San Francisco, starting at 10:00 a.m. Pacific Time, and the company will provide a live broadcast on its official website and YouTube channel, allowing millions of users worldwide to follow the announcements in real time.

Official confirmation of the launch date has finally dispelled some of the rumors and leaks that have circulated around the Galaxy S26 series in recent months. At the same time, Samsung is not revealing all technical details in advance, which maintains intrigue and builds anticipation around new features and capabilities, especially with a focus on AI integration and personalized user experiences.
Alongside the date announcement, the company opened pre-orders without purchase obligations. Registered users can receive bonuses — a $30 accessory credit, potential additional trade-in benefits of up to $900, and a chance to win a $5,000 Samsung.com gift card. This drives interest in the new models and provides an extra incentive for early engagement with the brand, a strategy Samsung has long relied on when launching flagship devices.
Preliminary reports indicate that the Galaxy S26 series will include three models: the standard Galaxy S26, Galaxy S26 Plus, and Galaxy S26 Ultra. Reports highlight significant performance improvements thanks to the new Snapdragon chipset in certain regions, faster wireless charging, and possibly a unique privacy-focused display feature on the Ultra version that limits screen visibility at an angle, though this has not yet been officially confirmed.

In addition to smartphones, the event is expected to unveil the new Galaxy Buds 4, including standard and Pro versions. Considerable attention will also be given to software updates, with the release of One UI 8.5 and expanded Galaxy AI capabilities. Samsung appears to be emphasizing a more personalized and seamlessly integrated AI experience, creating the impression of a “smart” device capable of adapting to user habits and anticipating needs.
The Galaxy S26 series is expected to go on sale in March 2026, with prices likely remaining in line with the previous generation. Returning Unpacked to late February aligns with Samsung’s previous strategy of unveiling new flagships ahead of the Mobile World Congress, setting the tone and expectations for the smartphone market at the start of the year.
Overall, Samsung’s announcement reinforces the brand’s intention to remain a leader in mobile technology, combining hardware innovation, enhanced user experience, and AI integration, while actively engaging the audience through bonus programs and interactive experiences even before official sales begin. The Galaxy S26 presentation promises to be a major event for the industry, setting benchmarks for competitors and shaping trends for the coming months.
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