If you thought that mining had already passed all stages of absurdity — from noisy garage farms to boilers that heat water — think again. The industry just took a pause to dress up in luxury.
Jacob & Co, in collaboration with GoMining, introduced the Epic X GoMining — a limited edition of 100 mechanical watches that come “with” a built-in digital Bitcoin miner with a power of 1,000 TH/s. Formally, it’s a watch. In fact, it’s a demonstration that a miner can now be embedded anywhere if the idea is properly presented and the case is beautifully designed.
The miner itself, of course, does not buzz inside the case and does not heat the wrist. This is about digital mining tied to a specific physical object — the watch. Owning the watch confirms the right to computing power, while the mining process takes place in GoMining’s infrastructure. In other words, it’s not “hardware on your wrist” but a status key to access the hashrate.
From a technology perspective, there’s no revolution here. 1,000 TH/s is a standard industrial scale, long familiar to the market. The revolution is in the packaging. Mining is finally moving beyond a utilitarian tool and becoming a lifestyle product, where Bitcoin is not so much a way to earn as it is part of the image.
If miners used to be disguised as heaters, water heaters, and server racks, now they are not hidden — they are displayed. The logic is simple: if an asset has already become a status symbol, it can be framed in gold, sapphires, and a limited edition.
The phrase “a miner can now be embedded anywhere” is no longer a joke. The question is only who the target audience is and what price they are willing to pay. In the case of Jacob & Co, the answer is obvious: it’s not about profitability, ROI, or hashrate per dollar. It’s about belonging to a club where Bitcoin is part of a personal brand.
Essentially, the Epic X GoMining is not a watch with a miner, but an offline-format jewelry NFT linked to real cash flow. The luxury market has long operated under such rules: value is determined not by functionality, but by rarity, history, and the ability to say “I own it.”
One can be ironic, one can roll their eyes, but the fact remains: Bitcoin has finally reached high-end jewelry showcases. And if the symbol of mining used to be a noisy ASIC warehouse, now it’s a quiet mechanism on the wrist with a six-figure price tag.
By the way, the price of this marvel is “only” $40,000.
The next logical step is easy to guess. Miners in cars, miners in real estate, miners in artworks. Because in a world where everything is already digitized, the only thing left is to package it beautifully and call it a limited edition.
The watch video presentation can be viewed on our Telegram channel.
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