Donald Trump’s Trump Media is officially entering the crypto space and launching its own digital token. The record date for shareholders has been set for February 2, 2026. This was announced by Trump Media and Technology Group Corp. (ticker DJT, Nasdaq and NYSE Texas) – the company that operates the Truth Social social network, the Truth+ streaming platform, and the Truth.Fi fintech division.
The right to receive tokens will be granted to ultimate beneficial owners and registered holders of at least one whole share of DJT as of the record date. In other words, if you own the share, you are entitled to the token. However, there is a nuance well known to anyone who has ever dealt with brokerage accounts. Shareholders registered as objecting beneficial owners (a beneficial owner of securities who has prohibited the broker from disclosing their information to the issuer) may face delays or difficulties in the transmission of information. Therefore, the company explicitly recommends either confirming non-objecting beneficial owner status with the broker (a beneficial owner of securities who has allowed the broker to disclose their information to the issuer), or transferring shares to direct registration (DRS) through the transfer agent Odyssey Transfer & Trust Company. Old-fashioned, but reliable – paperwork likes order.
After February 2, Trump Media will cooperate with Crypto.com, which will handle the minting of the tokens, their placement on the blockchain, and the custody of digital assets until distribution to shareholders. The company promises to disclose further details of the token allocation and distribution mechanism later, but the very fact of partnering with a major crypto platform already indicates serious intentions.
In addition to the tokens themselves, Trump Media plans to periodically provide additional rewards throughout the year to shareholders recorded on the record date. These may include various incentives, such as discounts and benefits tied to products within the company’s ecosystem – Truth Social, Truth+, as well as future services Truth Predict and Truth.Fi. Essentially, the token becomes an element of a loyalty program, but packaged in blockchain form.
Trump Media CEO and Chairman Devin Nunes emphasized that the company intends to use Crypto.com’s blockchain technology strictly in line with SEC guidance. The goal is to increase transparency and obtain a clear picture of the actual beneficial ownership structure as of the record date. Put simply, who is who and how much each one really holds.
At the same time, the company separately stresses the legal status of the tokens. They will not represent an ownership interest in Trump Media or any other company, will not grant governance rights, and will not imply the receipt of profits from the managerial efforts of third parties. The tokens will not be transferable, cannot be sold or exchanged for cash, and are intended exclusively for ultimate owners of DJT shares as of February 2, 2026. Stock borrowers are not included. Trump Media reserves the right, at any time, to change the terms or fully cancel the token distribution without prior notice. A classic disclaimer familiar to anyone who reads the fine print.
The company also clarifies that this announcement does not constitute an offer to buy or sell securities, tokens, or any derivative instruments. It is not an investment recommendation and not a prospectus. All actions involving securities must be carried out strictly in accordance with applicable laws, and investors are advised to consult legal and financial advisors.
A separate section is devoted to forward-looking statements. Trump Media warns that plans for product development, the launch of the fintech platform, the Bitcoin reserve strategy, potential M&A transactions, and the expansion of streaming services are based on current expectations and may not materialize within the stated timeframes or scope. Future results depend on many factors, including market conditions, regulatory risks, and technological limitations. The wording is standard but mandatory – no public announcement today is complete without it.
Overall, the token launch appears not as a speculative crypto project, but as an attempt to combine the shareholder base, fintech, and digital identification of owners into a single ecosystem. Nothing revolutionary, but very much in the spirit of the times. The good old shareholder register, just now on the blockchain.
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