🚀 Jeff Bezos returns to operations and launches a $6.2B AI startup: Project Prometheus is reshaping the concept of Artificial Intelligence
Jeff Bezos, founder of Amazon and one of the richest people in the world, is making a bold move: for the first time since stepping down as Amazon CEO in 2021, he is returning to active operational work as co-CEO of a new artificial intelligence startup — Project Prometheus.
The startup launched with massive funding of $6.2 billion, part of which was contributed by Bezos himself. According to the New York Times, this makes Project Prometheus one of the best-funded early-stage startups in the world. The project has already assembled a team of nearly 100 top specialists, including former employees of Meta, OpenAI, and Google DeepMind. This is not a “garage project”: it gathers professionals with serious scientific and industrial experience.
What is Project Prometheus?
The startup’s main goal is to create AI for the physical economy. This means it’s not about generating text or images like ChatGPT or DALL·E, but about developing models that learn through interaction with the real world: simulating physical processes and accelerating the creation of real devices and technologies.
Examples of applications:
- Design and optimization of computers and microchips.
- Modeling engines and aviation systems.
- Creation and testing of rockets, cars, and industrial machines.
As NYT notes, Project Prometheus’ approach is similar to Periodic Labs, where lab experiments are replaced by simulations, and AI algorithms find optimal solutions much faster.
Team and leadership:
- Jeff Bezos — co-CEO, bringing strategic vision and resources.
- Vik Bajaj — second co-CEO, experience in Google Life Sciences, launching Verily, participation in Foresite Labs. Not a “young startup founder,” but a professional with vast experience in science and business.
The startup aims to create a full cycle of digital engineering, where the physical world and simulations work together. As Western sources put it:
- “AI for the physical economy” — AI integrated into real industries.
- “We simulate the world to build faster” — simulating the physical world accelerates real technology development.
Why does it matter?
The return of a figure of Jeff Bezos’ scale to the role of co-CEO is a signal to the market: he sees enormous opportunities in a new industrial cycle, where AI begins to directly build the real world, not just interact with text and media.
Project Prometheus is a step into the future, where AI stops being just a content generation tool and becomes an active participant in engineering, production, and science. When such players return to operations, it signals a new wave of technological revolution, and watching from the sidelines is no longer enough.
💡Question for readers: If a person of Jeff Bezos’ scale is returning for a new AI industrial cycle, what steps are you ready to take to not remain a spectator, but become part of this revolution?
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