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Creativity doesn’t feed you: where professions of the past are disappearing

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Creativity doesn’t feed you: where professions of the past are disappearing

🤖 While some dream of creative freedom, others are already counting their losses.
The 2023–2025 labor market has made it clear: the era of humanitarians is coming to an end, and the reason isn’t just artificial intelligence — it’s an economy that has become ruthlessly pragmatic.

Creativity doesn’t feed you: where professions of the past are disappearing

Numbers we don’t want to see

An analysis of 180 million job postings from 2023 to 2025 revealed an alarming trend: on average, the labor market shrank by 8%, but creative professions are falling two to three times faster.

  • VFX and 3D artists — down 33%.
  • Photographers and copywriters — down 28%.
  • Journalists — down 22%.
  • Videographers — down 14%.
  • Designers and creative producers — down 7–9%.

Only creative directors and managers are holding steady, showing 1–6% growth. Why? Simple: they manage budgets, not content. And until machines can convince investors, that position stays human.

Creativity doesn’t feed you: where professions of the past are disappearing

Meanwhile, in IT — a different world

Where creative professionals search for jobs, IT specialists choose between offers.

Demand for ML engineers has grown by almost 40% in one year, and by 80% over two years.
Data engineers are up 9%, backend developers4%, data scientists3.5%. Even DevOps and QA continue steady growth.

Only frontend and mobile developers are declining — by 8–10%, but compared to the –30% among creatives, that’s practically prosperity.

For those who can work with code, data, and models, today’s market feels like an elevator: you enter as a mid-level, you exit at the top. Salaries are growing faster than inflation, and there are more vacancies than candidates.

Creativity doesn’t feed you: where professions of the past are disappearing

A new elite

Today, ML engineers, data engineering directors, development leads, and tech lawyers form a new professional elite. Their market share is growing by 20% or more.

They all share one thing: they build the infrastructure of the future, not just decorate the storefront.
If a humanitarian writes text, a tech professional writes the code that renders, analyzes, edits, and monetizes that text.

The humanitarian class is dying out

The world no longer needs those who shape meanings — it values those who shape data.
Copywriter, photographer, designer — all of these are now functions easily automated.
Businesses see the math: instead of three people, they can run one AI pipeline and a couple of managers who understand product and money.

Creativity doesn’t feed you: where professions of the past are disappearing

The result — a humanitarian without tech skills becomes a cheap contractor, competing not with colleagues but with a generative model.

Why it’s happening

  1. AI has become a mass tool — even small businesses can create content, videos, and ads without a team.

  2. Algorithms replaced routine — what once took a day now takes minutes.
  3. Tech companies set the market’s standards — they measure everything in metrics, not emotions.
  4. Humanitarians aren’t adapting — most don’t learn new tools and lose competitiveness.
Creativity doesn’t feed you: where professions of the past are disappearing

The forecast

If the trend continues, by 2030 up to 60% of humanities jobs will disappear or be automated.
They’ll be replaced by hybrid roles like AI content strategist, prompt engineer, or data storyteller, where success depends not on inspiration, but on knowing how to make a model work for your task.

Only those humanitarians who learn to speak the language of technology will remain.
The rest will live on freelance work, surviving on random orders and hoping the next crisis cuts someone else.

Still, all is not lost

A humanitarian who can analyze, learn, and interpret data is still valuable.
The world still needs those who understand people — only now, that person sits behind a computer and works with AI.

💡 But the fact remains: if you don’t get along with technology, you have no future in the labor market.

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