💰 US President Donald Trump and his family have built a rapidly growing crypto empire, which, according to an investigation by the Financial Times, generated over $1 billion in pre-tax profits in just the past year. This result was made possible through a combination of the Trump family’s aggressive business strategy, innovative financial instruments, and the pro-industry policies of the Trump administration.
From Financial Crisis to Crypto Boom
Just a year ago, Donald Trump claimed he lacked the cash to pay a $500 million court fine and might need to sell some of his assets. Today, the situation is completely different: after returning to the White House, the president has become significantly wealthier, and his family business continues to make deals both domestically and internationally, despite potential conflicts of interest.
The family’s profit comes not only from traditional business lines, such as selling branded products — Bibles, perfumes, sneakers, and guitars autographed by Trump — or settling lawsuits with media companies, but also from new financial technologies. First Lady Melania Trump signed a $40 million contract with Amazon to produce a documentary film, but the main capital growth is now driven by the family’s crypto business.
The Trump Family Crypto Business: Structure and Revenue
The family’s crypto projects include memecoins, stablecoins, NFTs, DeFi platforms, and tokens associated with the president and his family. According to Eric Trump, “The real income we received is just part of it. In fact, the figure is probably even higher.”
According to FT calculations, Trump’s stake in Trump Media & Technology Group (the parent company of Truth Social) is now valued at $1.9 billion. The company also manages $2 billion in Bitcoin, making it one of the largest private holders of the cryptocurrency.
The World Liberty Financial (WLFI) project, created by Trump’s sons and businessman Steven Witkoff’s family, proved especially profitable. WLFI earned $550 million from the sale of its own WLFI token and issued the USD1 stablecoin with total sales exceeding $2.7 billion. In 2024, Trump’s net profit from this project was $57 million, with an additional estimated $40 million possible from interest and fees on USD1 reserves invested in short-term US government bonds.
“The First Crypto President”: Regulatory Changes
After the inauguration, Donald Trump announced his intention to become the “first crypto president” of the United States.
Allowing Americans to invest part of their retirement savings in cryptocurrency — a move that became a major industry incentive.
Key policy steps included:
- Creating a national Bitcoin reserve.
- Appointing crypto-friendly leaders to the SEC, the Department of Justice, and other regulatory agencies.
- Replacing SEC Chair Gary Gensler with Paul Atkins, who quickly closed or settled cases against several crypto companies, including Coinbase, Consensys, and Ripple Labs.
- The US Department of Justice deciding not to pursue criminal charges for regulatory violations unless intent is proven.
- These measures paved the way for large-scale capital inflows into the crypto industry and increased investor confidence.
These measures paved the way for a massive inflow of capital into the crypto industry and boosted investor confidence.
Memecoins, International Investments, and Political Capital
Just before returning to the White House, Trump launched the TRUMP and MELANIA memecoins, which, according to FT, generated $427 million from sales and trading fees. 80% of these projects are jointly owned by the president’s family companies.
The president actively uses political and media events to boost token value.
Foreign investors are also showing interest in the projects:
- Chinese crypto billionaire Justin Sun invested $75 million in WLFI after the elections.
- Abu Dhabi-based company MGX purchased $2 billion in Trump-backed stablecoins.
- China’s GD Culture Group announced its intention to invest $300 million in Bitcoin and TRUMP tokens.
Since the beginning of 2025, Trump’s SPAC has received at least $41 million in donations from crypto companies such as Coinbase, Ripple, Circle, and Kraken. Additionally, WLFI funds the Digital Freedom Fund PAC, promoting the president’s “cryptovision.”
Ethical and Legal Issues
The degree of merger between political and financial interests achieved by the Trump family raises questions among lawyers and experts. Former White House counsel Richard Painter noted: “Every president since the Civil War avoided substantial financial conflicts with official duties. Even Nixon did not have such overlaps.”
While the White House claims that all of the president’s assets have been transferred to a trust managed by Donald Trump Jr., experts point out that this is not a “blind” trust, and Trump remains the sole beneficiary with access to the assets after leaving office.
The family business is also actively developing its youth segment: Trump’s children have earned up to $750 million from crypto projects, with youngest son Barron Trump holding $150 million in his own accounts.
🏛️ Conclusion
The Trump family’s financial success in the crypto industry demonstrates how a combination of political power, innovative financial strategy, and active international expansion can create new sources of wealth. This case also raises questions about cryptocurrency regulation, conflicts of interest, and the role of the state in shaping the 21st-century financial landscape.
Financial Times emphasizes that Donald Trump’s political career and business empire are now so tightly intertwined with digital assets that the U.S. and the global crypto industry are witnessing a unique experiment in real time.
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