Meet the brand-new iPhones

📢 Apple has held a presentation of its new devices, which once again generated worldwide excitement. The key highlights were the flagship iPhone 17 Pro and the experimental ultra-thin iPhone 17 Air. This model will become the thinnest and lightest in the entire lineup.

iPhone 17 Pro: built for power and cameras

• New titanium and ceramic body — four times stronger than regular glass.
  
  
• Camera module stretches across the entire rear panel, turning the back into a “full-width photo module.”
• A19 Pro chip with 6 CPU cores and 5 GPU cores. Performance and energy efficiency improved by 40% compared to iPhone 16 Pro.
• Largest battery ever in an iPhone, with fast-charging support.
• Upgraded cooling system — no overheating even under heavy loads.
  
  
  
• Triple 48 MP cameras, with the option to record on two simultaneously.

iPhone 17 Air: minimalism and ultra-thin design

• Just 5.5 mm thick, weight 145 g.
• Titanium body, four times stronger than standard.
• 6.6-inch display.
• Single 48 MP camera, but can record simultaneously with the front camera.
• Battery reduced to 2800–2900 mAh, but power consumption lowered by 30%.
• eSIM only — no physical SIM card slot.
• A19 Pro chip — the fastest smartphone processor.
• N1 technology support — iPhone Air can double as a hotspot.

Market and user reaction

Despite the impressive specifications, the presentation failed to deliver a “wow factor.” Apple’s stock fell 1.5% right after the event. Analysts suggest that the company opted for evolution rather than revolution.

Interestingly, the biggest buzz was not about the iPhone 17 lineup itself, but the new instant translation feature in AirPods Pro 3.

A demonstration video is available in our Telegram channel.

Pricing and availability

All iPhone 17 models, including Pro and Air, will ship with a base storage of 256 GB. Prices vary by region, but the starting price turned out higher than expected.

📌 Conclusion

Apple introduced two distinct development paths: iPhone 17 Pro for those who value power, cameras, and battery life, and iPhone 17 Air for those who prefer lightweight, ultra-thin, minimalist devices. However, the market reaction shows that users expect more from Apple than yet another iteration.

The traditional comparison of iPhone prices in BTC after the presentation.