A story that began as yet another “promising crypto project” ended in a rather classic way — with a criminal case. Kyiv law enforcement uncovered one of the organizers of a scheme that, under the guise of investments in a “proprietary token,” attracted nearly $1 million from citizens.
On the surface, everything looked modern and even trendy: a proprietary online platform, active promotion on Instagram, bold promises of stable returns, and involvement of bloggers. But behind the attractive facade was an old as time structure — a financial pyramid where payouts to some participants are funded by contributions from new ones.
According to the investigation, the scheme had been operating since 2022 and gradually expanded. The organizers created an entire network of projects, offering investments in a supposedly перспективный cryptocurrency token. Users were promised profits, development of the crypto industry, and participation in an innovative platform. In reality, it was a multi-level marketing model with clear признаки a pyramid scheme.

The core mechanism was simple: the more new participants an investor attracted, the higher their “income.” Payouts were formed through a pyramid or binary commission system. In other words, money in the system was not earned — it was redistributed. And, as is often the case, at some point the inflow of new participants stopped covering payments to earlier ones.
The project’s marketing deserves special attention. Its founder, together with his wife, активно promoted the platform through social media, creating the image of a successful and reliable investment product. Other bloggers also joined the promotion, encouraging their audiences to invest funds. Communication with potential investors took place through popular messengers, where “company representatives” consulted users and guided them through the investment process.
The technical side was also well developed. The participants had IT experience and created a full-fledged online platform: users registered, topped up their accounts, and observed the “growth” of their investments. Everything looked like a real crypto ecosystem — except for one thing: there was no real economic model behind it.
As part of the investigation, law enforcement conducted searches in several regions of Ukraine — Khmelnytskyi, Odesa, Chernihiv, and Poltava regions. Computers, storage devices, records, and vehicles — likely purchased with investors’ funds — were seized.
One of the suspects has already been formally charged under Part 4 of Article 190 of the Criminal Code of Ukraine — fraud on a particularly large scale. The article предусматривает up to 8 years of imprisonment. The pre-trial investigation is ongoing, and the number of episodes and participants may increase.
This case is yet another reminder that despite its technological nature, the crypto market still operates on old schemes. If returns are promised to be “stable” and “risk-free,” and the main focus is on attracting new participants — it is not an investment, but the same old “printing press,” only working for the organizers. And as practice shows, sooner or later it stops — along with the investors’ money.
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